Get ready for FOCUSED landing pages with PPC!

Advertising with PPC can bring even greater benefits!

You've set up your PPC Ad campaign on Google (or even Yahoo's Overture) but did you realise you can bring your visitors in DIRECTLY to the page they are looking for rather than just "landing" on your home page?

Landing pages are a great way to convert traffic into leads and sales

With a PPC campaign it is possible to create a landing page (a page designed to transform PPC traffic into sales) to get potential visitors to go to exactly where you want them on your website and where they want to be.

FOCUS the keyword, FOCUS your Ad, FOCUS your PAGE!

When building your landing page you should focus on the following:

No advertisments to other products
No links to other sites
No introductions about your company
No animations to distract viewers (see no advertisements)
Don't distract your visitors - give them what they want
Only write about your product or service advertised in your PPC ad

When people click onto your landing page, they should already be ready to buy and are trying to:

Get more information about your product or service

Find the "Buy me now" button

By identifying the search term the visitor used and placing it on the page, searchers will more readily key into a page that displays their search term. If the search term is "permanent hair reduction " then have a button on the page that says "Book Laser Hair Removal here ".

Give your users KEY information

A visitor who is not completely sold on your product or service when they arrive on your landing page is going to be looking for more information.

GIVE THAT INFORMATION TO THEM.

The more detail you can provide (in the shortest time available) can convince them that your business has the answer to their needs.

Ensure the page has enough information. Too little information is likely to send them away without buying and do ensure your contact details are clearly shown.

Use bullet points to emphasise key detail and this can help reduce the number of paragraphs you would have to write to show the features and benefits.

Customise Landing Pages

Buy building different PPC Landing pages for each group of keyword phrases will allow you to send clients directly to the products they want to see.

So if you have Widgets X, Widgets Y and Widgets Z create 3 different landing pages that the user is brought to specifically for the type of widget they are looking for.

Use an effective Call to Action

Calls to action - some business owners always seem to not want to include them on their website. If you want somebody to buy your products from you then you will need to tell them how to do go about it - using a BUY IT NOW button can help immeasurably.

If your visitors need to telephone you then put the number clearly up with instructions.

Here is my example:

Call us today on 01793 729326 - lines answered from 8am till 8pm

Use a picture

People like pictures, so use them and use them often, they can help give people a better visual idea of what it is you are selling.

Rising traffic on your website?

Higher traffic can be achieved with input from All Things Web

Even consider using images of customers using your products or services - a visual testimonial is just as powerful as a written one!

Test, test and test again

With an Ad campaign you can set up 2 different Ads for the same product and see which one brings in a higher conversion rate of sale.

All you need to do is set up 2 identical ads and then compare the conversion rates of leads and sales for your business. It can take time to develop but this is an extremely powerful tool you can use.

Once you have data showing the strongest page on conversions you can take 2 steps:

Improve the poorer performing page to increase conversions
Refine the stronger page of the two to generate more leads and sales

Continue to run more tests until you are satisfied with the traffic and the results.

In conclusion

By setting up your landing pages in the right way will help to increase the number of sales and leads your website generates.

My expertise in setting up and running Google Ad campaigns can help with all aspects of managing a campaign and bringing in greater levels of targeted traffic for your business website.

CALL today on 01793 729326 - I have successful experience in managing landing pages and Ad campaigns for my clients.

Call on 01793 729326 & see what I as an All Things Web professional could do for you.

All Things Web, 50 Sams Lane, Blunsdon, Wiltshire, SN26 7AZ